Every Location Has A Page
You've probably never seen one of these webpages because if you try visiting one it will simply redirect you back to the map it belongs to. Once you are on the map it will select that location on the map. The effect is that you can provide a link to any location on your map directly. Also search engines can direct people to the content they want.
On larger maps this is crucial. If someone is searching for content that exists in 1 out of 425 locations on a map and they get brought to the map without that specific location selected then they'll never be able to find the location they were looking for (and yes in-map search is on it's way).
Since search engines index each of these pages individually people can search for each individual location's content, making it easier for people to find your content! Many people are already taking advantage of this fact by providing content that is useful to the general public and referring visitors to their real estate service, hotel webpage, etc. It is a very effective technique.
Here are a few examples. Each link will bring you directly to a different location on the "Pivotal Lunch Spots" map:
Little Delhi
Specialty's Sandwiches
Colibri Mexican Bistro
Cafe Infusion
I will be creating a tutorial on how to take create links like this yourself tonight. You'll be able to find the tutorial on the CommunityWalk tutorial page.
Labels: Tutorials